The Importance of Engaging Your Audience

Whether you are reaching your customers online, in person or through some combination of both, marketing engagement offers your business a number of unique ways to interact with your existing customers, and also reach potential new ones. In addition, when done properly, this can be a very cost-effective way to nurture your existing customer relationships and form new ones.

Social Media
Facebook offers you a number of ways to reach your existing and potential audience. One way to do this is by creating an events page. A regularly updated events page is a great way to announce upcoming events to an already captive audience. Facebook is also great for engaging your audience through polls and questions. If they are engaged enough to interact with, and like your page, there is a good chance they will be willing to provide feedback as well.

One of my favorite examples of using Facebook questions to create interactions is a restaurant that features a rotating soup menu. Every day their offerings vary. A few months ago, they posted a poll. “What’s your favorite soup?” Their fans voted, and a winner was chosen. However, that is not where the interaction ended. This information was then used to post on their fans’ pages letting them know when their favorite soup was being featured.

This approach could also be applied outside of Facebook. If you have an email subscriber-base, you could take a similar approach and email your subscribers.

Daily Deals
Daily deals can be a great way to maintain your existing customer-base while also introducing your brand to potential new customers. One of the easiest ways to do this is to turn your existing customers into brand advocates. Provide your existing customers a deal on a product or service for introducing a friend to your brand.

These are just a couple of marketing engagement ideas designed to help you keep and expand your client-base. If you have implemented anything similar to help retain your customers, or reach new ones let us know. We’d love to hear about it.


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